...an idea of Robert Steinböck, a trained electrical engineer who worked in the Real Estate Company Construction Department at Porsche Holding in December 2015. His vision: to establish the "CO2-free infrastructure business field" in Porsche Holding, analogous to companies such as Porsche Informatik or Porsche Bank. However, several years passed before this was achieved, during which many people wondered why electrical engineering was important. This was despite the fact that shortly before, on December 12, 2015, the Paris Climate Agreement was signed, the primary goal of which is to limit global warming to well below two degrees Celsius. Without a CO2-free infrastructure, however, this is impossible.

At the same time, Allmobil GmbH was founded as a Porsche Holding company for innovations and strategy topics. After a few months, Robert Steinböck's team of ten, which saw itself as a kind of start-up, was attached to it. As a lighthouse project under the name "Allmobil Electra" with Wilfried Weitgasser at the helm, they worked on a path to sustainability and climate protection via the efficient use of energy. It was clear to the managing director and Robert Steinböck: It is a question of both the transformation of mobility and the transformation in the entire energy sector - away from fossil fuels and towards clean electricity. Therefore, holistic intelligent energy management systems are indispensable, which include the installation of charging stations for electric cars, photovoltaic systems and battery storage.

The genesis of the Porsche brand began just as electrically as that of our MOON POWER GmbH: In 1898, Ferdinand Porsche, who later became the founder of Porsche, designed the so-called wheel hub motor, an electric motor that sits directly in the wheel and turns the wheels. This was the world's first all-wheel drive car! Porsche applied for a patent on the motor. In July 1971, more than 70 years later, this type of drive was reactivated and served as a template for the first car on the moon, the Lunar Roving Vehicle (LRV). Since there is no oxygen for combustion engines on the moon, cars have to be powered by a battery. So hardly any symbol could be more fitting for electromobility than the moon. Thus, since 2018, all products and services of Allmobil GmbH have been marketed under the brand name MOON POWER.

The success and interest in the MOONCITY is impressive. Electromobility has long been an integral part of the automotive industry. For this reason, it quickly became clear that the development of holistic energy concepts must be in the hands of an independent company. As a result, MOON POWER GmbH was founded in Salzburg in October 2021 as a wholly owned subsidiary of Porsche Holding Salzburg. At that time, it already had 23 employees. MOONCITY in Salzburg serves as the company's headquarters to this day.

The potential of MOON POWER was already recognized in other parts of Europe before the company was founded. Thus, it came to the establishment of franchise companies since 2019. By now, MOON POWER is represented in 18 different European countries. In addition to the independent limited liability companies in Austria and Germany MOON exists in: Albania, Bosnia, Bulgaria, Croatia, Macedonia, Portugal, Romania, Serbia, Slovakia, Slovenia, Czech Republic, Ukraine, Hungary, France, Spain, Italy.