MOON's mission is to make e-mobility an everyday reality and bring it to the
masses. Battery-based e-mobility is currently the most promising and fastest
available CO2-neutral technology on a large scale. To help it achieve a
breakthrough, it also needs a well-developed charging infrastructure. MOON is all
about energy management, from the provision to the storage and use of energy. With
MOONCITY Salzburg and the MOONCITY pop-up store in Vienna, two experience centers
for e-mobility and charging infrastructure have already been opened, providing
comprehensive information on the topic of e-mobility.
Thomas Reitsammer, Head of Sales, Marketing & International at MOON: "We are
very pleased to receive this prestigious award. MOON is more than a brand. It is a
movement towards CO2-free mobility. We invite everyone to be part of it. And that's
exactly what we want to express with the "join the movement" campaign. This is
reflected in the visual language - young, urban, agile, electrifying. A movement
also always has a starting point - and for us, this is the concept of the
MOONCITY."
In order to promote the MOONCITIES regionally, the "join the movement" campaign was
launched and implemented in the area around MOONCITY Salzburg and the MOONCITY
E-MOBILITY pop-up store in Vienna. Likewise, "join the movement" was used in the
context of the MOON appearance at the Vienna Autoshow 2020.
National Award Advertising
The Austrian National Advertising Award honors the best, most creative and most
innovative advertising achievements in Austria. In addition to the three categories
of advertising campaign, advertising film and print/outdoor, there were three
special prizes for regional campaigns and small and medium-sized enterprises.
